Identities in the metaverse: what it could mean for your brand or business
While the metaverse (also known as web 3.0) is still in its early stages, it raises many questions about the future of physical and digital identities and authentication online and offline. One of the most urgent questions is how can individuals, products, services and companies represent themselves online and offline? What does an identity mean in this next phase of the internet? And where is the line blurring between physical and digital?